Google - Ads by phone!

Google is quietly testing a new service that connects advertisers and would-be buyers over the phone, but with a compelling twist: Rather than simply tack a toll-free number to an advertisement and ask you to pick up the phone and dial it, Google actually calls you and, then connects you to the advertiser. From the FAQ: Here is how it works: When you click the phone icon, you can enter your phone number. Once you click Connect For Free, Google calls the number you provided. When you pick up, you hear ringing on the other end as Google connects you to the other party.